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IT HAS TAKEN THE NATION BY STORM!
“BIG AS ‘BEN-HUR’ IF NOT BIGGER!” “THE PICTURE IS COLOSSAL!” -LOS ANGELES TIMES —TIME MAGAZINE
SAMUEL BRONSTON
PRESE
No man, ever, quite like BE] Cid...leader, lover, world hero. No picture, ever, quite like this. N. Y. Times says “The spectacle is terrific.” Redbook calls it “One of the great romances!” Dallas News says “Biggest movie yet.” -And millions agree! $
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331 Ad Mat No. 331 3 cols. x 7" (294 Lines)
CO-STARRING
ACCLAIMED! THE GREATEST ADVENTURE AND ROMANCE IN A THOUSAND YEARS!
CHARLTON SOPHIA
HESTON-LOREN
“The Picture is COLOSSAL!”
-Time Magazine
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231
Ad Mat No. 231 2 cols, x 434" (133 Lines)
“AS BIG AS ‘BEN-HUR’
“IF NOT BIGGER!” «z« SAMUEL BRONSTON resents CHARLTON SOPHIA
HESTON-LOREN
66 No one, ever,
was quite like EE GID
... leader... lover
... living legend
... world hero! 99
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24] Ad Mat No. 241 2 cols. x 10!/2" (294 Lines)
All advertising material in this pressbook, as
mp well as all other newspaper and publicity material, has been approved under the MPAA Ad
vertising Code as a self-regulatory procedure
of the Motion Picture Association of America.
All inquiries on this procedure, which is voluntarily subscribed to by the major motion picture companies, may be
addressed to: Advertising Code Administrator, Motion Picture Association of America, 28 W. 44th St., New York 36, N.Y.