Compulsion (20th Century Fox) (1963)

ALL-AROUND EXPLOITATION CAMPAIGN MOUNTS TO PRE-SELL “COMPULSION” VIA MULTI-APPROACHES MOTION PICTURE EDITION BOOSTS "COMPULSION" Jazz Theme Radio Spots Score Bulls-Eye! In line with the startling nature of "Compulsion," the special thematic radio spots offered the exhibitor campaign for your playdate box office drive are the most exciting and attention-demanding audio promotion aids devised in a long time. These unique spots — consisting of a complete variety selection of six 10, three 20, one 60 and one 30-second spots — make potent use of the top hit "Compulsion" theme, which has soared stratospherically in polls throughout the nation. The special sell angle employed in these spots is the theme plus a direct claim line from the production. Like the picture, these spots have punch and impact. Contact your local radio station program manager immediately and set up a comprehensive around-the-listening-colock schedule for your "Compulsion" radio spot campaign. Employ them especially at key listening times during rush hours when car radios are in use and as station breaks and lead-ons to popular youth rated disk jockey programs. Your playdate campaign cannot be complete without an all-out use of these radio spots. Obtain yours today from RADIO-TV DEPT., TWENTIETH CENTURY-FOX, 444 WEST 56TH STREET, NEW YORK 19, N. Y. “Compulsion” Smashes Home The specially designed TV slides and telops developed for your playdate campaign on “Compulsion” will really carry your theatre message into the homes of your potential audience. Order these frames immdiately; at the same time, order the radio spot record above and use the recorded claim line copy in conjunction with your TV showings. Get in touch with your local program manager and arrange to have your slides or telops shown at key viewing times throughout the screening day and evening. Order this audio-visual campaign package now. SLIDE, TELOP PRICE SCALE: "Shared ID" with theatre, playdate |) andistation | ID\ "messes $6.00 PLACE YOUR ORDER NOW Specify "Shared ID" or "'General” Slide or Telop. 2) Specify Slide or Telop. Specify "Compulsion" "General" card with playdate information-24.°, 22 eee $5.00 3) $2.50 4) Send order to: Q. Q. TITLE CARD CO. 247 WEST 46TH STREET NEW YORK, N. Y. THESE ARE NOT FURNISHED FREE BY TWENTIETH CENTURY-FOX. FILM CORP. Duplicates... ..casees ee “Compulsion” Theme Breaks Record The exciting “Compulsion Theme’ is sweeping the nation and smashing through the roof in disk jockey and juke box polls THEME By LIONEL NEWMAN each week. This amounts to a massive pre-selling job being racked up by this Lionel Newman hit. Thus far, there are four important versions of the jazz theme on the market — offering a variety of disks to appeal to every situation with more slated to come. Contact your local d.j. immediately and spark the playing of the ‘Compulsion Theme” in the weeks before and during your playdate. THESE RECORDS ARE NOW AVAILABLE: e Jack Pleis and Orchestra on Decca label @ Buddy Morrow and Orchestra on RCA Victor Iabel e@ Ralph Marterie and Orchestra on Mercury label e@ A 20th-Fox interpretation by a leading artist Credit Sheet Music Aids Pre-Sell An exciting full production credit sheet music folio has been produced of the smash hit ‘Compulsion Theme” by Weiss and Barry, Inc., 1619 Broadway, New York, N. Y. This sheet music constitutes an important element in your over-all pre-sell campaign. Contact your local music shops now and insure a prominent position for this picture-selling sheet. Also, arrange for cooperative effort advertising and displays between yourself and music outlets. NATIONAL MAGAZINES The enthusiastic national magazine reaction to “Compulsion,” from special preview screenings, assures the Richard Zanuck production of major magazine breaks in all of the important magazines at the very time to coincide with your playdate campaign. Photo layouts on both stars and the producer, plus top line reviews and picture-of-the-month selection in key magazines, assures you this all-important magazine pre-sell. — QUOTES ON “It is entertaining, shocking, enlightening and fascinating. "—Erle Stanley Gardner, The New York Times “Powerful and compelling . . . a deep sense of drama.” —The Cleveland Press “a . . can take its place with Dreiser's American Tragedy’.”’—New York Herald Tribune “‘COMPULSION”’ “The reader is nailed to his chair, squirming in a mixture of anguish and fascination, by Meyer Levin’s long, relentless novel.—The Saturday Review Syndicate “. , . the best novel of the year.”—The Los Angeles Times “It is at once a compelling story and a provocative social comment.”—The Boston Herald Every theatre across the country is the potential beneficiary of the gigantic promotion Pocket Books is putting behind the movie edition of “COMPULSION.” Pocket Books, the pioneer publisher of pocket-size books has turned over to its vast and promotionally-experienced sales organization the big 50-cent movie edition featuring a dramatic movie cover and carrying full movie credits. Contact is assured with Pocket Books’ 1,000 wholesale distributors who are primed to work with their over 110,000 retailers who display this book in every outlet where books are sold—railroad, bus and airline terminals; drug, variety and cigar stores; newsstands and book and department stores. These wholesalers and retailers are being kept advised on “COMPULSION” opening dates in each city and each theatre manager will also receive a letter from Pocket Books prior to his opening date suggesting ways for mutual publicity and exploitation. Each exhibitor should be prepared to take advantage of this big tie-in by readying display art and lining up showcases around town. In addition, Pocket Books’ wholesalers and retail ers will have big, colored rack cards plugging both movie and book which will be displayed in all retail stores. Pocket Books will also supply its wholesalers with radio commercial copy to be used locally. Copy on all items top-features the Darryl] F. “COMPULSION.” For fast action, it is suggested exhibitors contact local wholesalers. For further information contact: Mr. Leonard Forman CI 5-6400 Pocket Books, Inc. 630 Fifth Avenue New York 20, New York Zanuck Production of Contact Your Pocket Book Retailer Now! Oscar Night — April 6 “Compulsion” in the Air “Compulsion” has excited TV-radio interviewers and top personalities across the country. Already, impressive TV breaks have been recorded with full film credit by star Diane Varsi (Playhouse 90—CBSTV) and by Producer Richard Zanuck on a major radio-TV campaign. Other important audio-visual breaks are scheduled. EXPLOITATION HINTS: @ Hold screenings for local legal associations, press clubs, police reporters associations, P.T.A. groups, members of the Local Juvenile Aid Bureaus, law enforcement agencies, mental health groups, religious leaders, special feature and editorial writers and law students. @ Contact colleges and universities in or near your community and set up screenings for school editors and campus thought leaders. Also, don’t overlook school newspapers as a major part of your news advertising campaign. @ Promote an essay contest with your local schools through a local newspaper or radio-TV station. Subject should be on capital punishment, pro or con. Passes or merchant promoted merchandise could be offered winners. e As an in-lobby stunt, set up a museum type glass table box with replicas of key clues in the murder shown in ‘’Compulsion.”” “These clues led to murder in ‘Compulsion’ coming Here On neice @ “Compulsion’’ takes place during the height of the jazz era. So, arrange a Charleston dance contest on the stage of your theatre. @ Contact special feature writers and reporters on local newspapers and radio-TV stations and arrange for special ‘Ten Greatest Crimes’ articles or features. @ On opening night, arrange with local vintage car clubs to have jazz era automobiles driven around town as a stunt to promote “Compulsion.” @ Prepare a personal exhibitor endorsement letter from you to be sant out to your regular patrons through your mailing list. Key your letter with the ad and endorsement copy contained in this campaign book. © Decorate your lobby with stills and displays well in advance of your playdate. Blowups of the two main figures — Stockwell and Dillman — with the question “Are they guilty” might be effective as an in-lobby display. ® Adult or upper school age round tables on the basic theme of “Compulsion,” capital punishment, can be promoted through your local radio-TV stations and civic discussion groups. LLL SS ss ch SS Cast Synopsis (Not for Publication) Cred its Jonette Nee ee, scar. eersaRiereanmen tara ete ti Orson Welles Artie Straus (Bradford Dillman) and Judd Steiner (Dean Stockwell) are both 18; of extraordinary Rrocuceduby ssn .ni ce tne tm, eta. cout’: epameee cain Richard D. Zanuck Ruth Evans Sere eeetteeestaeertetenetercaeesteeestieeettesteeeeerens Diane Varsi intellect and from enormously rich Chicago families, and both are law students in 1924 at the DE Cte Cy eet Metron eo aos Se eee eee Richard Fleischer Judd STOING ee ene ens, eect va a eran ee Dean Stockwell University of Chicago. Artie is reckless and popular, Judd introverted and lonely. Ra eo eg ei Ae Richard) Muroh PUNE SMR spac SH nate tiaete eT ca Bradford Dillman As a means of demonstrating their superiority to society, they murder a young boy, intending B ‘pe mt i ae | is aa ie a Ree re 5 M alk Horn eee ea eens t eee seeeeaeeeneeeraeeseeseerenescrereeeeereeegtatey E. G. Marshall to collect a ransom. But the plot misfires when the body is found and identified before the ransom eee ee eee re, ates Ris AT PA oF ora re ae A Mester mms RMR’ aR Pe Martin Milner isteollected: NES ts Soro 8 Ree es Re en ae AC sree ee Lionel Newman MOK oo. sceresssrtetnonvessesecsneneenersessseenetng nen tharen tere Richard Anderson It is Sid Brooks (Martin Milner), fellow student and parttime reporter, who discovers a pair of pine cil Wicca ay Sees ea eras ae a vite & Mae Lt aS ONNSON Re or iceece: ects tees POR shold ee eth tte eee Robert Simon eye glasses next to the victim which do not belong to the boy. Brooks’ fiancee, Ruth (Diane Varsi), AtHEDINSGHOM es wx ete een or roe ca sco Lyle R. Wheeler & Mark-Lee Kirk TOMmAD a ype eer ee es i in Sh, Edward Binns meets Steiner about this time and sensing his inward struggle feels compassion for him. Steiner Set Decorations 0.0... is eee Walter M. Scott & Eli Benneche Mr. Straus Es eG eI EE co RE Sy oP ae Robert Burton goaded by Straus, repays this sympathy by attempting to attack her. atti C-) gcc ce William Reynolds, A.C.E. Wem SIGING Gee cea Larner eich nee a Wilton Graft The glasses are quickly traced to Judd and before long, States Attorney Horn (E. G. Marshall), Executive Wardrobe Designer ...............0..::ccee serene, Charles Le Maire IMPS SEROUS ISG) aot SAR ee ees Louise Lorimer breaks down his alibi. Now each of the boys is accusing the other of the crime. Public feeling runs GostUmesmPesigneCMbyn s+ A...An teen. Siete k.. etcetera, Adele Palmer Radics raat Nir Pe i eine ae cop Gavin Macleod extremely high against the boys and demands they both be hanged. INGRGU DMD Y Bingen icone, a5 see Saaensy Ad Weta meee cea Ben Nye, S.M.A. BOAR ea Toh ceceete ht obeier che OL ea ORY ET ae seen Becker The boy’s desperate families hire the nation’s leading attorney, Jonathan Wilk (Orson Welles), HichitgeStVleSa Die x coca Mate eschew Saba sa aye whe sys eae sree Helen Turpin, C.H.S. Eda Vil ce ne Aro Penne eRe ae uss Bender to defend the young criminals. There is no question of their guilt, but Wilk attempts to offer eviReel Direc Ben Kadi (Chee oh neencne AEC Rete eR OMT CEASE we car ramet” 2 Gerry Lock dence in mitigation of the sentence. SEISTEIP DIRE CON. ccc estecccsasoxeeeerzace bee eee eS eee a en Kadish SLU ene Urak sere attred mate mnenirae tends tires oct Harry Carter sia dat See nea TR Re ea os Simon Scott Me UGQGE IE errs «tee, pea ere poe a Voltaire Perkins boys to “life plus 99” years for murder and kidnaping. Ina stirring address, aimed solely at the judge (Voltair Perkins), Wilk points out the ineffectiveness of capital punishment. Wilk’s speech is tremendously moving and the judge sentences the SOU TIC Re tee seca ce ere ert tee eens devo? Eugene Grossman & Harry M. Leonard Orchesination: .fcs. feces e eee ee a ee eee ce Earle Hagen Ginemascome iLensessO Vater cc-cotisess tee es oem ec ees ne oee Bausch & Lomb Page Five