The Cincinnati Kid (MGM) (1965)

PLAYS IT ACCORDING TO HOYLE A national tie-in offering you many sock opportunities for local promotion and publicity has been set with Hoyle Playing Cards (a division of Stancraft). The overall theme of the promotion is “'THE CINCINNATI KID’ plays it according to Hoyle.’ Special promotional and point-of-sale material has been prepared, Stancraft sales . have been alerted to work with you, publication ads will appear and everything is set for a “go-go” effort that will reflect itself in box-office grosses! HERE ARE THE KEY ELEMENTS OF THE PROMOTION... Sales Force Cooperation — The Hoyle-Stancraft sales force is geared to cooperate with you. At the company’s recent national sales meeting their people received kits on the film, including stills. Life-size cut-outs of Steve McQueen and Ann-Margret were displayed. Copies of “THE CINCINNATI KID” paper-back were distributed. A list of Hoyle-Stancraft sales representatives is shown on this page. Retail Outlets Have Been Informed — The Stancraft people featured ‘THE CINCINNATI KID” tie-in at the New York Stationery Show. It was also highlighted at the National Association of Tobacco Distributors Convention, and at over fifty drug trade shows. Additionally, special mailings are going out to key stores. Special Ads — Anad keyed to the promotion will appear in Playboy Magazine (with a circulation of more than 3,000,000), plus other publications. Local Cooperative Advertising — In certain situations, Hoyle may participate in cooperative advertising with retail outlets. "The Cincinnati Kid’’ Hoyle Playing Card Dispensers Hoyle is arranging to make 100,000 playing card dispensers (top of which is at right) available to retail outlets. Each dispenser will carry a cut-out insert containing a film scene and picture credits. Official Hoyle Society Certificates — the Hoyle organization has an attractive certificate conferring “life membership in the Official Hoyle Society of America.” This conversation piece will go to key newspaper editors. Special Business Cards — Stancratt’s sales force is using business cards which carry credits on “THE CINCINNATI KID.” GET STARTED TODAY ! — Everything has been done to pave the way for an allembracing promotion! Contact your nearest Hoyle man or your MGM Field Press Representative. Approach retail outlets. Take advantage of the ideas for pushing ‘‘THE CINCINNATI KID” noted on these exploitation pages — and tie them in with Hoyle playing card promotions! Remember — your Hoyle contact can help you get things under way locally. Get in touch with him — TODAY! EASTERN REGION Wallace J. Forstell REGIONAL MGR. 41 Abrew St. Bayshore, L. I., N.Y Bernard Hanlon 180 Marlboro St. Boston, Mass. Dan B. Sullivan 571 Grove St. Ridgewood, N. J. Tucker Gunderson 8 Sherwood Dr. Churchville, Pa. Michael O’Brien 6456 Overbrook St. Falls Church, Va. BOSTON, MASS. Leachmere Sales Filene’s Jordan-Marsh NEWARK, N. J. Hahne & Co. Bamberger’s BUFFALO, N. Y. Leader Drug Stores Wm. Hengerer & Co. NEW YORK CITY 5th Avenue Card Shops Dennison Party Bazaar ROCHESTER, N. Y. Paine Drug McCurdy Dept. Store PHILADELPHIA, PA. Strawbridge & Clothier John Wanamaker’s PITTSBURGH, PA. Sun Drug Co. Horne’s MIDWEST REGION Elie Stoia, Jr. Curtis DoBraska 35023 Sheridan 2815 South 53rd St. James G. Ouellette Wayne, Mich. Milwaukee 19, Wisc. REGIONAL MGR. HOYLE-STANCRAFT SALES FORCE Ken Miller Ray Meyer 946 Northeast 154th St. 3051 South Madison North Miami, Fla. Denver, Colo. COF._.AMERICA)D aving gained wide renown, respect, and trust as an authority on the rules and procedures of games involving the use of playing cards, to wit: poker, pinochle, bridge, canasta, whist, blackjack, gin and other forms of rummy; and having conducted himself always in such exemplary fashion as the hallowed traditions of the above named games demand and in scrupulous regard for the rights and sensibilities of his colleagues and antagoniste; and in order that he shall be forever recognized as a distinguished advocate of the card table as a meeting place where honorable men of all ages, sizes and walks of life play the game “according to Hoyle,” now therefore he is herewith elected a life member of the Official Hoyle Society of America, and he is accordingly entitled to enjoy the privileges and authorities going with such membership. 2325 W. 13 Mile Rd. Royal Oak, Mich. Somes (Mike) Dagle 673 Moore Ave. Kenmore 23, N. Y. Thomas L. Hageman 2465 Noble Rd., Apt. 15 Cleveland Heights, Ohio Robert Meyer 1786 Keith Dr. Cincinnati 15, Ohio CHICAGO, ILL. Sun Drug Co. Regent Drug Co. Kroch’s & Brentano’s Horders Stationery Store NEW HAVEN, CONN. Yale University Coop. Rexall Drug Co. INDIANAPOLIS, IND. Hook Drug Co. Wm. Block Co. L. S. Ayres Haag Drug Co. DETROIT, MICH. J. L. Hudson Co. Dot Stores CINCINNATI, OHIO Shillito’s H. S. Pogue CLEVELAND, OHIO Revco Giant Tiger CENTRAL REGION Dewey White REGIONAL MGR. Hemlock Dr. Savage 2, Minn. Eugene A. Field 407 Banburry Terr. Roselle, Ill. James J. Morgan 705 South Sleight St. Naperville, Ill. MST OF KEY: HOYLE OUTLETS COLUMBUS, OHIO F & R Lazarus MILWAUKEE, WISC. Milwaukee Boston Store Gimbel’s Walgreen Drug Co. Red Owl Super Markets MINNEAPOLIS, MINN. Red Owl Super Markets Dayton Co. Donaldson’s ST. PAUL, MINN. Super Valu Stores Red Owl Super Markets Dayton Co. KANSAS CITY, MO. Katz Drug Emery, Bird & Thayer Milgrams William Carey 6321 Quail Avenue North Minneapolis 29, Minn. Robert Lowell Henke 13788 Clayton Rd. Manchester 62, Mo. Herb Lane 8200 West 89th St. Shawnee Mission, Kan. SOUTHERN REGION Nelson F. Gay) Dolfuss REGIONAL MGR. 3554 Duchess Trail Dallas, Texas ST. LOUIS, MO. Famous-Barr Stix, Baer & Fuller Quick Shops 905 Liquor Sav Mart OMAHA, NEB. Brandeis Dept. Store Skagway Drug Kilpatricks WASHINGTON, D.C. Julius Garfinkel Hecht’s MIAMI, FLA. Burdine’s Eckerd Drug National Drug TAMPA, FLA. National Drug ATLANTA, GA. Rich’s James M. Dillashaw Alexander Sub Station Forest City, N. C. David L. Kessler 786 lvywood Dallas, Texas James L. Day 6629 Roos Rd. Houston, Texas WESTERN REGION Albert L. Cox REGIONAL MGR. 1543 Winchester Ave. Glendale 8, Calif. BALTIMORE, MD. Hecht’s Hochschild Kohn Dept. Store Woody’s NORFOLK, VA. Miller’s Drug LOUISVILLE, KY. Stewart Dry Goods NEW ORLEANS, LA. Katz & Besthoff D. H. Holmes OKLAHOMA CITY, OKLA. John A. Brown Co. DALLAS, TEXAS Titche-Goettinger Sanger-Harris FORT WORTH, TEXAS Cox Dept. Store HOUSTON, TEXAS Madings Drug Co. Foley’s Dept. Store Wallace Robie 107 Vista Del Mar, Apt. E15 Redondo Beach, Calif. Richard C. Moore 1580 Green Valley Rd. Danville, Calif. Larry A. Minster P.O. Box 206 Bainbridge Island, Wash. Dominic C. (Mickey) Cattelino 350 North Dexter St. La Habra, Calif. PHOENIX, ARIZONA Assoc. Grocery Stores Diamonds Evans Drug Co. DENVER, COLO. Denver Dry Goods May D & F LOS ANGELES, CALIF. White Front Stores Sav-on Drug Chain OAKLAND, CALIF. White Front Stores Pay Less Drug SAN FRANCISCO, CALIF. White Front Stores The Emporium SEATTLE, WASH. Food Giant Pay & Save You'll achieve solid advance attention for “THE CINCINNATI KID” by covering your lobby walls and glass theatre entrance doors with hundreds of playing cards, spread out at random with face up. Suggest a similar approach to playing card retailers who are interested in tieing in with you. They should, of course, carry your stills and playdate to supplement this. Special Hoyle Stills Still no. 1833-501 shows Steve McQueen with several decks of Hoyle playing cards; still no. 1833500 shows Edward G. Robinson in similar fashion. Use them in all your Hoyle displays and tie-ins. Contact your MGM Field Press Representative, | plays it according to Hoyle Sitting down for along night of poker, pinochle or bridge? Playing with Hoyle Official decks makes good card sense.They're plastic-coated.Won't smudge or smear. And Hoyle cards are easy on the eyes because of ‘Nu-Vue’ a soft, blue-green tint on the card face. Ina controlled study reported by the Journal of the American Optometric Association, “Nu-Vue" cards reduced eye fatigue factors by over 35%, based on an average of three clinically recognized tests. Check Hoyle for feel and finish. They're cut from tempered stock for extra crispness. They slide comfortably. Stay fresh and dealable, game after game. Today all Hoyle decks have.”Nu-Vue’ tinted faces. So the next time you pick up cards, ask for Hoyle Official. It's the best deal yet. As REPORTED ,, * SCIENTIFICALLY TINTED Mg, EFFECTIVELY REDUCES. Or ero" amen rie Awarded in the City of St.Paul, Minnesota, this day of ,19 of the Official Hoyle Sg on behalf pf America HOYLE ptavine carps another fine product from Stancraft A DIVISION OF STANDARD PACKAGING CORPORATION * * * as featured in the M.G.M. movie “THE CINCINNATI KID” STEVE McQUEEN * EDW. G. ROBINSON + ANN-MARGRET 1766 KEITH DRIVE CINCINNATI 15, OHIO PHONE: 761-9139 ROBERT R. MEYER TERRITORY MANAGER