Arizona Roundup (Monogram) (1942)

eseeee0ee © ote poe oe], eee0ees 868 KEENE ‘‘WESTERNERS’’ CARDS WILL DRAW THE KIDS THE TOM KEENE PLEDGE “I promise to live cleanly, fight squarely, speak sincerely and play fairly. Each day I will try to assist those who may need my help or protection.” This Is To Certify That is a member in good standing of the TOM KEENE WESTERNERS and is pledged to live up to the Tom Keene Code for Young Americans. Here’s a showmanship stunt that will pay off on all the Tom Keene pictures you play. Distribute membership pledges for “Tom Keene's Westerners Club” to all youngsters attending the theatre for a few weeks preceding the playdate. When the signed pledges are returned during the run of a Tom Keene feature they receive a regular membership card. If you wish, this card may entitle them to benefits such as slightly reduced admissions, low-cost giveaways, chances on prizes (promoted merchandise), etc. Announce on a card in the lobby that all pledges will be forwarded to Tom Keene in Hollywood. Both the pledges and the membership cards can be printed locally along the lines of these samples. WESTERN "LINGO" NEWSPAPER PLANT The colorful western “lingo” always associated with yarns of the wild-andwoolly west forms the basis for an interesting contest to be planted with your newspaper or pulled via the medium of a throwaway. Contestants are asked to translate the following list of western phrases into everyday language. Ten best answers receive “Annie Oakleys” to see “Arizona Roundup.” “SLANGUAGE" . Hitch your hardware. . Shooting irons. . Hit the leather. . Plumb loco. . Hot lead. . Slap leather. . Puncher. . Stand hitched. . Dead-eye Dick. . Fan yore Colt. SWOAN DAR GH DH = — DESCRIPTIONS . Put your guns away. . Revolver. . Jump on the saddle and ride. . Stark crazy. . Flying bullets. Reach for your gun. . Cowboy. . Don't reach for your gun. . Crack shot. SOMDNAAAKR WN HS i . Firing rapidly. CAPITALIZE ON THE OUTDOOR MAGS You can cash in on the tremendous circulation of the many pulp magazines featuring western stories by making up a throwaway for newsstand insertion. A couple of passes will be sufficient inducement to persuade any magazine stand operator to co-operate with you on this. Either of the two-column mats in the ad section will serve as the basis for the throwaway with a few lines added to tell readers that if they enjoy red-blooded action and bullet-streaked drama in their western stories they’re bound to get a bang out of this new Tem Keene adventure. Also be sure to post a window card at all points where western literature is popular—not only newsstands, but circulation libraries and book stores as well. For a lobby display you might make a paste-up of a lot of the colorful covers of the western magazines with copy declaring that all lovers of western stories have a big thrill in store for them in this roaring new hit. Many exhibitors throughout the country report that they have been able to promote back numbers of magazines from the distributors and have used them for a very attractive giveaway. The kids are crazy about western and action magazines and if you can offer them a free copy, even if it is a back date, get ready to dust off the SRO sign. HORSES HOOFS FOR A STREET STENCIL If you can get the okay from your local authorities, make a cut-out stencil of a horseshoe and mark a number of impressions at busy intersections with copy reading: You're on the trail of Tom Keene in “Arizona Roundup” at the Palace. SKETCHING CONTEST Horses, fighting men and other typically western scenes are among the most interesting subjects for budding artists. Why not hold a contest, hooking up with drawing classes in your community schools? Offer to exhibit the best entries in your lobby with proper credit to pupil, teacher and school, and gift the winning youngsters with passes. You can bet that no matter how crude their talent, the kids will surely try to win free theatre admissions. Be sure to give the co-operating classrooms a supply of Tom Keene stills to serve as “inspiration.” ROUSING TRAILER There’s no better way of selling a western than giving the fans a few smashing samples of the picture’s melodrama and thrills. National Screen Service's trailer on “Arizona Roundup” is packed with fast-moving entertainment to “bring them back alive.”