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A doublecrossing gang queen... clawing and caressing her way into a two million dollar heist!
; Sereen Play by ROBERT £. KENT * Story by PAUL GANGELIN and JEROME SACKHEIM + Directed by EDWARD L. CAHN + Produced by ROBERT E. KENT
GERALD
Starring
MAMIE VAN DOREN
Co-Starring LEE
GRANT
IMPERIAL PICTURES, INC. presents
UNS. 4’\ GIRLS avo ANGSTERS’
sang MAMIE VAN DOREN
Co-Starring GERALD LEE GRANT
MOHR VAN CLEEF RICHARDS
Released thru [UZY UNITED ARTISTS
History,
Screen Play by ROBERT £. KENT + Story by PAUL GANGELIN and JEROME SACKHEIM Directed by EDWARD L. CAHN + Produced by ROBERT £. KENT
E A Ms
H
3 Cols. x 100 Lines—300 Lines (21 Inches) Mat 301
Mat 501
SENSATIONAL EXPLOITATION
WITH Front and Street
Fake an armored car by mounting beaver-board sides and rear with barred windows, etc. and painting gray. Equip with siren if within the local laws. Hang sides with ad copy, 1-sheets and playdates and send around town during your run.
Police Teletype
Post notices coming over the teletype (cleared by police dept.) for display use in conjunction with “Wanted Posters.” Use copy below such as this: “Action like this in “Guns, Girls and Gangsters.”
GIRLS
Masked Girl Bally
Send a shapely blonde of the general dimensions of Mamie Van Doren around town wearing a mask and dressed in sexy clothes. Have her carry a sign with this suggested copy: “A girl like me is the girl behind the great armored car holdup in “Guns, Girls and Gangsters” now playing the Bijou!
Fake Money Stunt
The projected robbery of the armored car in “Guns, Girls and Gangsters” makes fake money a natural to use in advance of your playdate. Almost any toy shop or gift shop can sell you fake bills. Just have your picture credits printed boldly in another color over both sides of the fake bills with the words “See it at the... ”. Drop in parked cars, in stores.
GUNS
Police Siren Record Siren sound record No. 5198A
simulating police siren can be used for lobby or street bally. Machine Gun action record No. 4003B or 5010A can be used to supplement action display. Both records available from: Thomas J. Valentino, Inc., 150 West 46 Street, New York 36, N. Y.
Beautiful Legs
Contest Using Still GGG-40 of Mamie
Van Doren, promote a contest to be staged in cooperation with local hosiery shops to find the girl with the most beautiful legs. Be sure to give the contest plenty of ballyhoo in lobby and newspapers. Aim for tie-in advertising with cooperating stores. Distribute entry blanks in lobby and through cooperating stores. Prizes should be hosiery or shoes.
GANGSTERS
Wanted Posters
Your local police office will gladly supply you with a display of “Wanted” posters. Pick those dealing with money robberies, especially those dealing with armored car holdups, and set them out prominently in your lobby together with your own display material such as lobby cards or 1-sheet.