Man of the West (United Artists) (1958)

WIN MOVIE TICKETS! If the number of this ‘‘gun” ‘fits’ the holster number on display in our lobby... you will receive 2 guest admissions to see GARY COOPER IN THE ROLE THAT FITS HIM LIKE A GUN FITS A HOLSTER! MAN OF THE WEST COLOR by DE LUXE « CINEMASCOPE IMPRINT 17965 Envelope shown actual size. Insert plastic guns for giveaway. COLOR-IN ~S TICKETS TO THOSE WHO OFFER PRIZES AND GET GIVEAWAY GUNS THAT “FIT” HOLSTER! Latch on to the terrific penetration of the Gary Cooper descriptive in ads and posters: “the role that fits him like a gun fits a holster!”” All you do is distribute a maximum number of small plastic “guns” in 2” x 3” envelopes, as shown at left. Each envelope is numbered consecutively. List winning numbers in lobby, offering free admission or promoted prizes to those whose gun numbers “‘fit.” PRICES: (Envelopes numbered consecutively, imprinted ) Guns and envelopes .................. ee $17.50 per M Order direct from: ECONOMY NOVELTY & PRINTING CO. 244 West 39th St., New York, N. Y. : CINDERELLA “BOOT™! Adapt the popular Cinderella search by looking for a boy under 16 years of age who-can fill the boots of “the man of the west.” Get an extra large western boot and cut it in cross section; then mount it. Boy places foot into boot. Those who fill the boot win locally promoted prizes. Similar stunt can be staged in shoe chain stores, with newspaper ads and window displays plugging contest. Tie-in line says: “Boys Under 16! Can You Fill The Boots of The MAN OF THE WEST? Wonderful Prizes .. . Nothing to Buy! SEE GARY COOPER as THE MAN OF THE WEST SNOW, DISPLAY GUNS AND HOLSTERS CONTEST) Gary Cooper as the man of the west is a natural for the kids. Offer merchant-donated prizes for best colorin jobs turned in by youngsters. Mat is shown here in reduced size; IN THE ROLE THAT FITS HIM Rt LIKE A GUN FITS A HOLSTE: actual size is 7/4” x 9”. Print locally on letter-size sheet. Distribute contest sheets through stores, schools, lobby, religious schools, clubs, ete. Mount and display winning entries in lobby or department store window. COLOR by DE LUXE CINEMASCOPE With a cut-out of Cooper in background, including copy line: “the role that fits him like a gun fits a holster,” display as many old and new firearms it is possible to collect locally. Display as many ornate holsters, too, as are available locally. Get these from Armories, gunsmiths, museums, rifle associations and private collectors. Photo of display may also make a good newspaper feature. Display itself may also be moved to TV studio for a presentation on local program. STREET BALLY ON HORSEBACK A small boy in western garb riding a Shetland pony is followed by a huge cowboy on a large horse. Cowboy carries a sign which reads: “The BIG western excitement is on the BIG CinemaScope movie screen ... in real-life color! See GARY COOPER as THE MAN OF THE WEST ... in a role that fits him like MAT 4A ) a gun fits a holster! ... Now... Bijou!” “ROLL YOUR OWN" CONTEST Stills MW-L6, MW-L6B, MW-L6E Cooper shows how to roll-your-own cigarettes! Let the local outdoors men try it for speed and quality —either in front of your theatre or as a spot on local TV show. Offer prizes. Use these stills for tie-in publicity. Order stills by number from National Screen. STORE ADS, WINDOWS “Man of the West” is a Man of Action... a Man of Good Taste ... a Man Who Enjoys (Product) ! Use any of these slogans or many variations of it for any number of merchant newspaper ads or window displays. Use scenes from the picture for tie-in display. Be sure no Gary Cooper endorsement is made or implied. PAGE 2 “GOLD” DOLLARS STUNTS Gary Cooper carries a hoard of 600 gold dollars in the picture. Use this fact as a peg on which to hang both of the following stunts: 1. Together with the Retail Merchants Association announce that 600 “gold dollars” are hidden around the theatre and in the stores of participating merchants. Tie-in line sends them searching for the gold hoard of the Man of the West. “Dollars” are actually imitation coins redeemable at the boxoffice or merchants. Limit search to certain hours on one day. 2. A Man of The West on horseback gives away gold cardboard “dollars,” each carrying an 1868 date. A few are dated 1870. Back of coin asks fans to match the dollars against Gary Cooper’s coins on display in lobby. Those who receive the 1870 coins receive $1.00 in cash. NAME “MAN OF YOUR TOWN" Newspapers take kindly to the naming of a “man of the year,” a “Mr. Television” a “man of achievement,” etc. Suggest to one of the local newspapers (or organization) that they select the leading citizen to be honored as the “Man of the West” (East, South or North, consistent with your area). Tie in by presenting this citizen with a “Man of the West Award” on behalf of Gary Cooper, who represents the finest qualities of pioneer America. GARY COOPER DAY No name in the motion picture world is more respected than that of Gary Cooper. He is a favorite of fans of all ages. Suggest that local shopping center or merchants association honor your showing with a Gary Cooper Day promotion. Highlights include Gary Cooper Sales, western merchandise and stunts outlined on these pages. KIDS’ COSTUME MATINEE Announce a “young Man of the West” matinee offering gifts and prizes to the youngsters who come with the most unusual, most imaginative western outfits. Photograph the five winners for a good human interest picture and story. © 1958 United Artists Corporation