The Mark of the Hawk (Universal Pictures) (1957)

CAPITALIZE on KITT Display The Song Sheet The attractive cover reproduced here for the sheet music on the song "This Man Is Mine” will aHract attention to "MARK OF THE HAWK" in music stores. Written by Don Quinn and Ken Darby, "This Man Is Mine" is sung by Eartha Kitt in the film. Mis MAN IS MINE xcdiey Boy Kote Sees * trv. Co RU ORE Request your local orchestras and soloists appearing on radio, TV and in night clubs to include this song in their program. Additional copies of the song title page may be secured by writing: PERRY BOTKIN Longridge Music, Inc. 6087 Sunset Blvd. Hollywood, California NEW EARTHA KITT RECORDS FROM RCA—FOR DJ PLAY IF | CAN'T TAKE IT WITH ME HONOLULU ROCK AND ROLL PROCEED WITH CAUTION THERE'S NO CURE FOR L'AMOUR TAKE MY LOVE, TAKE MY LOVE NUTTIN’ FOR CHRISTMAS YOMME, YOMME | WANT A MAN I'M A FUNNY DAME SHO-JO-JI PUT MORE WOOD ON THE FIRE NOBODY TAUGHT ME Exciting is the word for every record featuring the voice of Eartha Kitt. Contact the RCA-Victor representative in your area and combine to contact the DJ's for saturation playing of the new Kitt records listed above, with, of course, a mention of the film and your playdate. This, combined with displays in record stores using scenes from the film showing Eartha Kitt, will be a big plus for "MARK OF THE HAWK". TV TELOP or Slide Both Telop and Slide are available as shown here . . . $6.00 with theatre playdate and station identification information (to accompany order) . . . $5.00 without theatre playdate or station identification . . . $2.50 for each duplicate copy of any Telop or Slide. Be sure to mention whether you want Telop or Slide. Order direct from... OQ TITLE CARD pasar HERS CO., 247 WEST 46TH ST., NEW YORK, N.Y. Audio Copy to go with Telop or Slide “In modern Africa voodoo fury clashes with the flame of faith! ...See MARK OF THE HAWK! . . . Filmed in Africa in Technicolor and Superscope!” FREE TRANSCRIPTION FOR SPOT RADIO USE: Available in FREE transcription form is a group of highly effective radio-spots. All the drama, action and suspense found in the film is vividly captured for the benefit of radio listeners. The spots are 15, 30 and 60-second lengths and in every instance the time mentioned includes adequate opportunity for local playdate information to be given live" by station announcer. Order this FREE radio disc from RADIO DEPARTMENT, UNIVERSAL-INTERNATIONAL STUDIOS UNIVERSAL CITY, CALIFORNIA exploitation — Pre-Sold To Church-goers And Families Everywhere! POWERFUL AD CAMPAIGN in these selected publications — reaching every community — big and small! CHRISTIAN HERALD °¢ PRESBYTERIAN LIFE TOGETHER * ARGOSY ¢ PARENTS Over and above the mass appeal of "MARK OF THE HAWK" are the areas of special interest which could prove a stimulating influence to your Box Office. Concentration on these selected groups through proper channels will do much to insure the success of the film. KB cuurcu GROUPS Screen the picture at the earliest possible time for the heads of the Protestant Churches in your area. Then have them actively participate in acquainting the public about the picture through their Ministers, church officials and auxiliary groups. Suggest to Ministers and Sunday School teachers that sermons and talks be made with a recommendation of the film. This solicitation to the church representatives should be a delicate approach rather than the usual hard-sell exploitation type. Here are the church denominations which have already announced their support and have agreed to canvass their membership on behalf of "MARK OF THE HAWK": United Presbyterian Church Congregational Christian Churches Presbyterian Church Methodist Church | a WOMEN'S CLUBS The spirit of the story should find great response in women because of its theme and the importance accorded the female members of the cast throughout the film. These opinion-making groups could prove an important asset in attracting attention to your local showing. J ich scHoots AND COLLEGES Study Clubs and particularly religious groups on every campus will find this film of interest. Heads of these groups should be invited to a special screening so that they may endorse the film to their fellow students. | a ~ FRATERNAL ORGANIZATIONS Most of the organizations are devoted to the betterhood of mankind and as a result will lend whole-hearted support to a film of this type. Request mention in their mail to the membership, posters and displays at their meeting places and announcements at their luncheons and dinners. | a CHECK LIST (a) Arrange church group parties. (b) Special tickets to churches. (c) Special children's tickets. (d) Chain letter through women parishioners. (e) Pyramid telephone calls. (f) Letter writing newspaper contest on theme of "MARK OF THE HAWK". (g) Special Herald or Bulletin for church, club and school bulletin boards. (h) Screening for leading churchmen of all faiths. (i) Library book mark. (i) Ads in all local Negro newspapers—follow-up with editorial material. Suggested Copy for Live Radio Spot Announcements (ONE MINUTE): ANNOUNCER: “See voodoo fury clash with the flame of faith in modern Africa! ... See MARK OF THE HAWK! ... filmed in its entirety in Africa — in Technicolor and Superscope! ... MARK OF THE HAWK! ... starring Sidney Poitier ...Juano Hernandez ... John McIntire .. . and co-starring sultry Eartha Kitt in her first dramatic motion picture role! ... MARK OF THE HAWK! ...A drama of the dark continent, land of violence and witchcraft, of a fanatics bullets and of valiant courage .. . and of the faithful few caught in the crossfire of a thousand years of jungle terror! ... MARK OF THE HAWK! ... A drama of one man’s bravery and one womans love ... all that stood between an entire continent and the savagery of centuries! ... Sidney Poitier, Juano Hernandez, John McIntire and Eartha Kitt in MARK OF THE HAWK! .. . in Technicolor and Superscope!” (30-SECONDS): ANNOUNCER: “See voodoo fury clash with flaming faith in modern Africa! . . . See MARK OF THE HAWK! ... starring Sidney Poitier, Juano Hernandez, John McIntire and Eartha Kitt! ... MARK OF THE HAWK! . .. the story of one man’s courage and of one woman’s love and of the faith that alone stood between the dark continent and a thousand years of jungle terror! .... MARK OF THE HAWK! ... filmed in Africa in Technicolor and Superscope!” (15-SECONDS): ANNOUNCER: “See voodoo fury clash with flaming faith in modern Africa! . . See MARK OF THE HAWK! ... starring Sidney Poitier, Juano Hernandez, John McIntire and Eartha Kitt! ... MARK OF THE HAWK! ... filmed in Africa in Technicolor and Superscope!”