Bright Lights (Warner Bros.) (1935)

Brught. Lights OPEN YOUR CAMPAIGN WITH THESE .... Hl Baliy=-Contest Slants! Dress a man like this i ‘Oldest Stories’ Contest : Bright Lights Still Contest Offer Oakley’s to ten persons sending in oldest ‘chestnuts’—those yarns which everyone’s been telling from the beginning of time. Illustration available only in still form. Still No. B-J 216 is yours for a dime. (Publicity Story) Your Chestnuts May Buy You Tickets to See “Bright Lights” The editor of teva Se (name of paper) is giving readers a chance to see, absolutely free, Joe E. Brown in his biggest hit, Beg ee Bre ie Lal est 3, which comes tion shows the popular star telling one of his side-splitting gags in “Bright Lights.” All you have to do is send the most whiskery story you know to the Bright Lights Contest Editor of this paper. You know the kind — like: “Who was that lady I seen you with last night?” “That was no lady, that was my wife.” The ten persons sending in what the contest editor considers the best old jokes will each receive two passes to see Joe KE. Brown in “Bright Lights.” So get busy shaking your mental ‘chestnut’ tree, and send in your answers right away. Guess Number Of Bulbs In Sign And Win Free Ducats See if electric light company will put big sign atop their building or power house reading “BRIGHT LIGHTS, STRAND.” Strollers guess how many bulbs make up the sign, and you give ducats to the ten closest answers. Same stunt can be worked by using your theatre marquee instead of sign. Bese Bright Lights In Marquee Name Folks Who Win Ducats Each evening, put a name like Joe or Ruth up in bright lights above your marquee. Offer ducats to first 10 people who can prove their first name is the same as the one on the mar~quee. Another slant is to pick 10 names out of phone book and put ’em up in bright lights, offering ducats to people named. 2.-COL. POEM-PUZZLE (SOLUTION) Joe Wilson the jolly, and Fay, his young wife Are traveling hoofers who never know strife Till Claire, a gay showgirl, blows in like a gale, EN a av SHOW=;-/, ELOWSIN So-KE A Gels To outwit the bulls that are pe Jy k hot on her trail! Sul) gu BULLS B wos ow wen dean! Wheeler, the big boss, teams WALER, Site P16 woos, eecams cu urn Joe! Slaire up with Joe! FAY,FR0-1000 SHE >= THRU FAP, CORRE SHow! Fay, from the wings, thru Joe & FAY BEHINK WiS’s B-nerke CCacx (== tears, sees the show! een — icra asa adr ineds hy Tae pill ogra SIS g 4 : they’re back on Broadway They will hoof it together, the same good old way! When Fay finds they’re not, without telling Joe, She gets her old job back and cuts Wheeler’s show! Both Wheeler and Joe have “BRIGHT LIGHTS’ ANN BV®RAK PATRICIA ELLIS. WRAY FeaN-sen-5 Gunerit 4 winlovdh BeLUING Jee, SHE GEMS HER OLD P| Peeven, 6 cums Bons snow! Feeian B-s § soe wseA ban crus @ ciaite! C50-NeE ucts @-ee Goss soe gene [ne ! SOON GES D MOO-NING ACSCOUT HHS Air Fay § wisne Hie Ane ©, J rwmne(24 wouas| He SRR-ACES GaNE FOUN ese ASRRECTOF ‘ a bad crush on Claire! Claire accepts Wheeler and gives Joe the air! Joe soon gets to mooning : a . about his lost Fay, Though illustrated in minAnd wishing he had her, and iature, it comes in regular Pg ea 16 oh yet ee: ° e stage. e funnies ast 3%” width. Order Mat No. <, as flights! ee 201—20c ; Joe’s at his best in his new est, ““BRIGHT LIGHTS.” EKER HEAP ESB IN His Ne(S Bhiewr [Gis For a lobby or paper contest, you could offer prizes for the best photos of town’s “Bright Lights.” Amateurs handing in best shots of town’s main stem at night get ducats—you get a good lobby display with possibility of publicity from paper. Guess When Light Goes Out For a lobby or window contest, set up a tremendous burning bulb or candle. Ducats to those who guess closest to time it burns out. Brightest Light Contest For window or lobby, how about getting a bunch of bulbs, dipping ’em in paint and setting em up on board with live sockets. Patrons try to guess which bulb is brightest. Remember to give the brightest bulb more than one coat of paint to disguise its brilliance. ECCENTRIC DANCERS Offer ducats to people putting on most original eccentric dances. Idea may be used as prologue to picture, or can be held in lobby before opening. Wherever you run it, be sure you’ve got plenty of stills of Joe hoofing around, Maybe local dance studio will tie in, offering dancing course to winner. Ducats If Roulette Wheel Stops On The Bright Light Something for your lobby? Set up a roulette wheel with lights instead of numbers, all colored except for one bright light. Each patron gets a free spin. If wheel stops at bright light, patron gets free ticket. Hardest Laffers Win Ducats Paper may give you a break on this one. Announce that on opening night you’re going to send ushers up and down the aisles to pick out the five patrons who laugh hardest at the film. You try to publish the names of the loudest laughers and offer ’em ducats. Prizes For Infectious Laff For your stage, a different contest would be to find the person with the most infectious laugh. Judges decide by audience reaction to the various entrants. ' points to open mouth, and caption reads: “You and send him around the streets. Every few moments he goes into the dance done by Joe E. in film. When crowd is sold, he moves along to a new corner. Oh, don’t forget to put a sign on his back telling the folks about your show. Stunt shouldn’t cost a nickel, if you have an usher do the bally and dig into the attic for an old dress suit and top hat. : Stunt For Showing Trailer Here’s a stunt you can try just before you switch on your trailer. Voice through P.A. system says, “Remember ‘The Circus Clown’ ?” Then a clown scoots across the stage. Then, “Remember ‘Six Day Bike Rider’ ?” and a trick rider comes out on the stage. Voice then says, “And now!—” and the trailer goes on. Star Name In Color Tie-ups There’s.a chance of tying in Joe Brown on the color angle. For instance, stores might feature brown in ads and displays for suits, dresses, shirts, ties . . . well, everything. Newspaper could tie-in by sending reporter or photographer out to hand ducats to best-dressed folks in brown. Fashion ed comes in with tips on brown ensembles or contest for best accessories to go with brown dress or suit. Compare Size Of Joe E.’s Mouth To Bigness Of Show You might want a blow-up of Joe’s head with his mouth wide open in your lobby. Arrow think this is big, but wait til you see BRIGHT LIGHTS, etc.” Radio Amateur Hour Winner Plugs Songs On Your Stage If local radio station has amateur hour, you can invite winner and runner-up to sing pic ture’s songs on your stage. Or you might prefer using ’em in lobby or out front. AMATEURS IN STREET If you’ve got a sound truck handy, why not hold amateur auditions right out on the street? Put a piano on the bannered truck, plug in the P. A. system, and any street corner’ll do for this bally. Page Three