Going Wild (Warner Bros.) (1930)

a “GoingWild’’ Is The Funniest Airplane Picture You Have Ever Advertised. Play It Up Big! COMIC STUNT FLYING HARDEST KIND OF HUMOR DUE TO DANGER, “GOING WILD” PROVES Air Cop’s Interference Added To Peril Of Daredevil Fliers When He Tried To Make Them Descend To The Ground (Advance The difficulty of being studiously funny never is more pronounced than in comic stunt flying, and never has there been such comic stunt flying as in ‘‘Going Wild,’’ the hilarious avia tion comedy which comes to the To the ordinary difficulties is added real danger, danger of death, and such daredevil-pilots as Frank Clarke and his Feature) Theatre on ©. = troupe of ‘‘flying fools’’ were the only group who would accept the hazardous task of risking their necks to make movie audiences laugh. In “Going Wild” Joe E. Brown, the talkies’ leading comedian, plays the part of a newspaper man who is mistaken for the author of a famEvents — ous book on aviation. ineluding his falling in love — force him to continue the pose and to agree to fly a plane in an unlimited speed race. Obviously a man who never had been in a plane before, like the newspaper man role Joe plays, could not be expected to do the miraculous and master aeronautical technique overnight. And thus when he takes off in the race he flies crazily in a way to thrill audiences as well as to make them roar with laughter. Joe was well suited to the part, inasmuch -as he never had been in a plane before “Going Wild” was filmed. (Subsequently *~> ‘ag been ne several times ——_— |) license.) It was necessary, therefore, to let Frank Clarke, famous stunter, pilot the plane which the newspaper man is supposed to be flying. .OU’B stunts Were part of Jlarke’s routine, as was to be ex The usual pected, but in addition Frank had to be funny. He had to make his plane behave as a plane should behave in the hands of a man who never had flown. Frank’g job was to do on purpose all the insane things a “sroundling” would do by accident. Fast falling-leaves, mad zooms, unconscious Immelman turns, nose-dives and tailspins, all were rehearsed with humor in view. To complicate the plans of the pilots, an aviation patrolman saw A FIRST IN , NATIONAL & VITAPHONE PICTURE. : Roar While You Soar through whirlwind action, lightning comedy, sky-high love. It’s speedier than ‘Top Speed.”’ Funnier than “Hold Everything.” Page Eight Frank Clarke’s plane stunting over an isolated landing field, which was the basis of operations for the air sequences. The air cop took off, all unaware that permission had been granted for the stunts. As is customary, the patrolman’s tactics with the reckless culprit were to “chase him out of the air,” force him to land, and hand him a gsummons. But he reckoned without the ability of Frank Clarke and his merrie men. They spotted the patrolman’s insignia on the fuselage and instead of landing, they eluded him and unconsciously he took part in the picture, because Director William A. Seiter, who sensed the situation from afar, ordered the cameramen to keep grinding away. The result was some very effective and very funny flying. When the time was up the entire group landed and the permit was shown to the patrolman. He —_7 <~ ——— urK” Was tie day’ . extra! va ners 8 salar, Even with the uninvited assistance from the minion of the law, how ever, it was no easy task to make" those air sequences that will thrill your spine and tickle your funnybone at the Theatre. And you will like Laura Lee, Lawrence Gray, Walter Pidgeon, Ona Munson and Frank McHugh, among others of a notable cast. Lawrence Gray Earns New Laurels Here (Current reader on Lawrence Gray) His excellent performance in the male lead opposite the entrancing Marilyn Miller in “Sunny” won for Lawrence Gray a featured role in “Going Wild,” the First National and Vitaphone picture starring Joe HE. Brown with Laura Lee, Ona Munson, THEATRE NAME AS “p LAWRENCE GRAY ONA MUNSON and WALTER PIDGEON Cut No. 3 Cut 60c Mat I5C \" with TH & BDWY. TWO ENTRANCES LOEWS STATE: DIRECTIONWEST COAST THEATRES ING Now Playing The ACE comedian of the screen in the ACE comedy hit of the season starts the fun that starts the laughs. With LAWRENCE G?. AY — ONA MUNSON WALTER PIDGEON — LAURA LEE A Wm. A. Seiter Prod. A FIRST NATIONAL & VITAPHONE PICTURE Cut No 17 Cut goc Mat roc SS Ss ssssassseeneacsens 240 Lines ee Walter Pidgeon and others in the Stage Stars Reunited cast. It is current at the In Hollywood | Theatre. To say that he is one of the most rapidly advancing of the younger players is far from an exaggeration. |Ona Munson and Joe E. Brown Since the inception of Vitaphone he Meet on “Going Wild” Set has climbed from minor roles into At First -National such an important a part as the one » he portarys in “Going Wild” which (For Advance or Current Publi-) incidentally, is one of the funniest cation) pictures this deponent has ever had (Advance Feature ; Brown & Munson) the pleasure of viewing. The filming of “Going Wild,” the First National and Vitaphone comedy which. comes to the: =-...2 7 = Theatre on meant a reunion for Joe E. Brown, star of the picture, and Ona Munson, who plays the romantie lead. Miss Munson, who is a reigning musical comedy favorite of the Marilyn Miller type in New York, played with Brown in his biggest stage success, “Twinkle, Twinkle,” which ran for nearly two years. After this production closed Brown was claimed by the talkies. Miss Munson returned to New York where she played leads in “Manhattan Mary” and “Hold Everything.” When Brown was cast in the talkie version of “Hold Everything,” he immediately thought of Miss Munson for the role that she was then playing in on the New York stage production. Her contract, however, forbade her to enter pictures. But when “Going Wild” was preparing, she was free, and First National immediately signed her for one of the important roles. “IT enjoy acting in any play in which Joe E. Brown is appearing,” says Miss Munson. “The actors who appear with him never get stale in their parts, because Brown is just as funny to them as he is to the audience. He is constantly making JOEE— ROWE. ——— 186 Lines scene twice in quite the same way.” JOE E. BROWN IS FAVORITE OF NEW MOVIE PUBLIC Millions of Kids Who Ne: Saw Chaplin Idolize Talkie’s Own Star (Current short feature on Joe E. Brown’s success.) To become a prominent motion pieture comedian is a real and very profitable cinematic distinction in any event, but to become the leading comedian in talkies, and to do it in the course of two years is the achievement of Joe E. Brown, who is now starring in “Going Wild” at the Se et Theatre. Brown was famous for many years on the stage and in vaudeville, his most famous play being “Twinkle, Twinkle.” He essayed a couple of silent pictures, but did not care for the screen until the talkies came in. First National and Warner Brothers instantly recognized his genius as a comedian. He was signed for an important role in “On With The Show ” the first all-natural-color talking ture, and scored an instant hit. Immediately he was given the leaaing comedy role with Marilyn Miller in “Sally,” which proved to be one of the greatest successes that ever has come to the screen. He was then teamed with Winnie Lightner in “Hold Everything,” the © prize-fight farce in which Georges Carpentier also appeared. The success of this picture clinehed his hold on stardom, and he was starred by First National in “Top Speed.” This fast moving comedy, with a spectacular motorboat finish, proved one of the outstanding pictures of the year. 2A While in some iv... unfair to say that Joe HK. . wrested away the laurels of cern old favorites, nevertheless it com very close to being the truth. Chaplin hasn’t made a picture nearly three years, and it is estim that 3,500,000 children come movie-going age each year. It is amazing to think that there are this many youngsters who haven’t seem Chaplin—and that most of them have seen Joe E. Brown. “Going Wild” is a hilarious eomedy with a Florida locale, with Brown as an ex-newspaperman who by mistake is posing as a noted authority on aviation. As a result he is forced to fly—with amazing results! Walter Pidgeon, Ona Munson, Laura Lee, Frank McHugh, Lawrence Gray, and many others are in the cast. William A. Seiter directed. You are not really , ADVERTISING “Going Wild” until you’re running the ALL-TALKING TRAILER. Start it well in advance of your playdate! small changes, and he never CAC War aiaeseicase raceme SEER Rae Re RRO ES Bei eee ee