Mothers Cry (Warner Bros.) (1930)

\ Show Your Showmanship! Here Are Stunts _ And Ideas That Give You Your Big Chance IS INCOMPLETE WITHOUT THESE YOUR EXPLOITATION| Motion Picture INSERT CARD Beautifully colored and _ punch packed. Gets over the inother angle, rangic*and the convict angle. WINDOW CARD So full of ticket-selling qualities, we used the same illustration and color scheme for the herald. ~ ERY” DORQTHY PETERSON ete CHANDLER . Avid: MANNERS. < awiy BLACK MER. Burtt: RM AD BR oS SLIDE “A” “DOROTHY. PETERSON : HELEN CHANDLER, SLIDE “B” _ Above is illustrated the jacket of Grosset and Dunlap’s 75c edition of Helen Grace Carlisle’s novel. Edition Of Book Almost every book store in the country will carry it. Get in touch with them now. Have the book dealer write for special window displays available at the following addresses: GROSSET AND DUNLAP 1040 BROADWAY, N. Y. (Mr. Samuel Jenkins) 1019 W. JACKSON BOULEVARD, Chicago, IU. vited all the beauty parlor proprietors to see “Scarlet Pages” because they went back to their work with something to talk about. Look through your telephone directory and you'll find plenty of beauty parlors in your city that you can use as starting points for the word-of-mouth campaign on “Mothers Cry.” All you have to do is to invite them to a preview and tell them after the showing that there is nothing more interesting that they can talk about during their working hours. Take the word of John F. Kumler that this stunt works to perfection. Newspaper Contest Arrange with newspapers for a mothers’ popularity contest. This stunt can be worked up to a point of great interest on the part of the public by interesting the various women’s clubs as well as social and civic organizations. Usher Stunt Take a small ad in your newspaper stating that ushers of your theatre will be about town at a certain hour distributing passes to those heard conversing publicly about “Mothers Cry.” Announce this stunt on the screen and in your lobby. There’s nothing like wordof-mouth advertising and this stunt Starts it going. The novelty of this idea, if properly publicized, will get just as much publicity for “Mothers Cry” as the stunt itself. Teaser Campaign Get out tack cards, half sheets and window cards for a teaser campaign using the following copy: ... y do MOTHERS CRY? Three days after posting, use the balance of the space to get over the following message: Only the screen can tell. ... See “MOTHERS CRY” = Gb the. 55 Theatre This same stunt can be used also for_throwaways, utilizing the first What YOU pill say about Helen Grace Carlisle’s “It’s the greatest CR y love story I have NOW PLAYING ever seen.” METROPOLITAN Newspaper Tieup With Babies’ Pictures Arrange with your local newspaper to feature photographs of babies every day. These are secured from local photographs and by a newspaper representative who photographs the babies along the street. Upon publication of photograph the mother calls at the newspaper office and receives a free ticket to the show. In addition to the free tickets, the baby that is voted the prettiest or the cutest gets an additional prize. Another way to run this contest is to have the mothers submit photographs of their babies to the newspaper. Window tie-ups with the photographs should be easy to arrange. itidea-when-he-ia——t *T consider the trailer on ‘Mothers Cry’ one of the most convincing ticket-sellers ever seen.” Press Sheet Editor FAMOUS MOTHER QUOTATIONS Have them hand-lettered on small cards and frame them, motto style. Spot them in your lobby. You can illustrate them with stills from the picture, or use them without illustrations. Who ran to help me when I fell, And would some pretty story tell, Or kiss the place to make it well? My mother. —JANE TAYLOR & % % For the hand that rocks the cradle Is the hand that rules the world. —WILLIAM Ross WALLACE % & *& Youth fades, love droops; the leaves of friendship fall; A mother’s secret hope outlives them all. “OLIVER WENDELL HOLMES % One two three four five six amen ti os | All good ‘children go to heaven When they die Mothers cry— One two three four five six seven. —OLp Nursery RHYME cd The sweetest flowers in the world—a baby’s hands. A baby’s feet, like sea shells pink might tempt. Should heaven see meet, An angel’s lips to kiss, we think A baby’s feet. —SWINBURNE sg % A baby was sleeping, It’s mother was weeping, For her husband was far on The wild-raging sea. —SAMUEL LOVER % % % Only a baby small, Dropped from the skies, Small, but how dear to us. —MATTHIAs BARR + The baby, figure of the giant mass of things to come. —SHAKESPEARE % * % Age is not all decay; [t is the ripening, the swelling; Of the fresh life within, that Withers and bursts the husks. —GEORGE MacDONALD * % & Where did you get your eyes so blue? Out of the skies, as I came through. —GEORGE MacDoNaLp * Ls Where did you come from, baby dear? Out of the everywhere, into the here. —GEORGE MacDoNaLpD I have A Granted Wish Is Actress’ Fortune Helen Chandler Became A Motion Picture Actress Before She Knew It (Advance Reader on Interesting Highlight of Helen Chandler’s Career) Coincidence played a large part in the assignment of Helen Chandler to the role of “Beatty” in First National’s picturization of ‘Mothers Cry” which was directed by Hobart Henley. Miss Chandler paid a recent visit to the Santa Monica home of Helen {Grace Carlisle, author of “Mothers lCry,” and expressed the wish that she could some day interpret the girl “Beatty” in either a play or picture. “First National is going to make a picture version,” said Miss Carlisle, “why don’t you go there and apply?” Miss Chandler, though she has had remarkable success on the New York stage, was afraid studio officials might not know who she was. Nevertheless, she decided that it would do no harm to try. It so happened that the First National studio had been attempting to reach the actress when she suddenly made her appearance at the casting office. “We've been looking: for you,” said the casting director. “Would you consider playing Beatty in “Mothers Cry?” Would she? There was no doubt about it, and so a little coincidence made Helen Chandler a motion picture player long before she knew about it. And better still, she got the part she wanted to do above all others. “Mothers Cry,” which comes to the Theatre on‘ .....;.. z has an excellent cast of stage and screen stars such as Dorothy Peterson, David Manners, Edward Woods, Evelyn Knapp and Pat O’Malley. . ee ee ercee Stage Career Fitted Him For Screen Roles (Biographical Data) Sidney Blackmer, was born in Salisbury, N. €. He was educated at the University of North Carolina. He tried real estate and bond selling in Atlanta, Ga., against family wishes who wanted him to follow a legal career. Then he went to New York to becorhe an actor. He got a one-line part in “The Morris Dance.” A member of the Ben Greet Shakespearian troupe saw him and he went on a tour with them. Then followed a part in “The 13th Chair.” Blackmer enlisted as a private and emerged a second lieutenant at the end of the war. A role in “39 East” was followed by “Trimmed in Scarlet,” “The Love Child,” “Scaramouche,” “The Robbery,” “Bridges,” “The Rivals,” “The Mountain Man,” and “Not So Long Ago;” then “The Sandy Hooker,” “Mima” and “A Legend of London,” all opposite Lenore Ulric; “The Springboard,” “The Moon Flower,” “Quarantine,” and “Love in a Mist.” His talking pictures are “A Most Immoral Lady,” “The Love Racket,” “Strictly Modern,” “One Adventurous Night,” and in the allstar “Woman Hungry.” He is married to Lenore Ulric. He is six feet tall, weighs 175 pounds, and has dark brown hair and eyes, Blackmer is in the cast of “Mother’s Cry,” First National’s adaptation of Helen Grace Carlisle’s popular novel. The cast, besides Sidney Blackmer, includes Dorothy Peterson, David Manners, Helen Chandler, Edward Woods, Evelyn Knapp and Pat O’Malley. Your Heart Will Tell You “MOTHERS CRY” is the greatest love story ever written STRAND—Now Page Three