Registered Nurse (Warner Bros.) (1934)

Page Border Carried Wrigley’s gum an Ad — New Idea_ got an ad im printed in blue ink on the margin down the entire side of a page of the Atlanta Constitution. It stands out like a sore thumb. The color brings it right out and no one can help but see it. How about selling your newspaper on the idea for greater revenue for them and a big flash for you? —Build Your Program with Vitaphone Shorts— Al Reynolds Helps Al Reynolds, of His M.D.°’sin Audience the Queen, in Austin, down Texas way, tells of a new idea for building business among physicians. He put out a card, 2x24 inches, headed “Doctor’s Call Card,” with spaces for the name, aisle, row and seat number and the time physicians wanted to be called. He mailed them at regular intervals to all of Austin’s physicians together with a selling letter stressing the theatre’s comforts and service. Try it on the medicos in your burg. —Flash that Vitaphone Trailer on this Show— Trailerizing Them The Roosevelt Theawith a Teletype tre in Seattle, Wash., finding that the telephone company manager there was anxious to plug teletype service, got him to install one in the theatre lobby as a demonstrator. An operator at a sending machine a considerable distance away typed out copy, lots of which was about the Roosevelt’s current and coming attractions. —Use Those Heralds— Lamm Makes Menu Out Turning his of a House Program program into a menu, Julius Lamm, of the Uptown, Cleveland, turned out a good meal for his patrons. The various units of his show were under the headings, “appetizer,” “soup,” etc., with the feature tagged as “piece de resistance.” Snappy copy under each item pepped it up. A fully set table in the lobby with girl dressed as a waitress handing out the “menus” enhanced the stunt. —Take a Look at Those Blowups— Davis Imprints Paper Away up in Plate for Restaurants Canada they have good ideas, too. Look at this one of Walter Davis, who presides over the destinies of the Capitol in Winnipeg. He imprinted a small paper plate and handed it out to restaurants with copy reading, “‘Please pay cashier,” followed by theatre copy on current attractions. Good idea, Walt! —Send in Your Stunt— L. J. Mason Gets Out L. J. Mason, of His Own Newspaper the Palace at McAllen, Texas, is a publisher in connection with his duties as a showman. He gets out an eight page tabloid weekly printed at his newspaper’s plant. It’s very professionally done and outside ads have brought the cost down to $6.00 a thousand. But Mason has to print 5,000 a week to satisfy the demand, and if his ecarriers so much as dare to skip a house the telephone wire becomes hot. MeAllen’s people have to know what’s at the Palace. Mason calls his paper the Palacette. ONE SHEET ~ BLOWUPS On 4% inch cardboard, these 28 _. x 42’s will fit stock one-sheet frames. Easel backs may be obtained if specified on order. In full colors: $3.50 apiece. In black and white: $2.25 each. F.O.B. New York City Order directly from NATIONAL STUDIOS, INC. 226 West 56th Street; New York. COLORTONE . EFFECT 4x5 Colored positive onllye totes Feiss $2.00 —Set (pos. and MEGS) yiyses Bh at. 3.00 344 x4 Colored positive RR, es 1.50 —Set (pos. and neg) ee 2.25 Order by Number N-794 NATIONAL STUDIOS, Inc. 226 West 56th Street, New York Be sure to specify and include remittance with order to avoid parcel post and C.O.D. charges. USE THE MORGUE A nurse figured in the Lindbergh baby snatching. Nurses figure in the headlines continually. If you’re after the sensational angle, go through your papers’ files for hot headlines for a lobby frame. Design New Nurse Costume -Here’s a simple contest for the costume designers of your city. Have them sketch in color some costume to relieve the glaring, plain starched whiteness of nurses’ uniforms. Get your hospital superintendent to tell you of the limitations on account of the necessity for cleanliness and then go ahead. Here’s a publicity story. Win Prize for Nurse Garb Do you think nurses’ uniforms are too plain? All right, here’s what you can do about it. Even if you’re not an expert artist, draw a sketch of a design of a uniform for nurses with your idea of how it can be improved. And if you can’t draw just describe it as best you can. Here’s a picture of Bebe Daniels in conventional nurses’ garb. It‘s drab, isn’t it? Severely plain, starched and glaring white. All right, that’s your cue. Go ahead and improve it. For the best suggestions there are prizes. Five pairs of tickets will be given to the winners of this contest. They’ll be for “Registered Nurse” at the Strand on Friday. In that picture, Bebe Daniels and the other stars who portray nurses on the screen will be garbed in the familiar stiff white uniforms, like the one you see above. STETHOSCOPE IN LOBBY Put a stethoscope in the lobby. Next to it a push button. Copy tells patrons to put the stethoscope in their ears and listen. Have the other end rigged up to a phone or hidden voice in back of a partition which gives them a selling talk on the picture. For your advance campaign. TITLE-HUNTERS Offer guest tickets to the first ten persons to send in the correct title of the picture figured out from the following puzzle which may be used as newspaper tie-up or throwaway. My 1 is in rain but not in $6G (R) My 2 is in timber but not in TS LO a = (ke) My 3 is in gold but not in Magy ee a Se -(G) My 4 is in sleigh but not in seein spe ome Boe ARE Meare (I) My & is in smile but not in OL Re Se aes nar (S) My 6 is in quarter but not in LL Repeat eee NT (T) My 7 is in each but not in | SEQ SDT OES lente COPS: (E) My 8 is in room but not in DM teste sea -(R) My 9 is in rise but not in TES sc chinsteh cor pastes (E£ ) My 10 is in bread but not in a Ru ie iene s One iens ie cae: (D) My 11 is in satin but not in Se ee ae (N) My 12 is in under but not in 54 | pletion erate prt poaecccpe tawee (( Of) My 13 is in dark but not in ” ijgeaen Danaiambaet aan eRe (BR) My 14 is in sun but not in TOOT pacar REE acne cea (S) My 16 is in knife but not in BDOON ES ieee een (E) My ALL is the film that Warner Bros. present at the ... . with Bebe Daniels—and others. . So put on your think caps. See what you can do either with words win, come to the Strand on Friday and see how attractive Bebe Daniels looks in nurses’ garb. Pick up still No. RN-28 NURSE’S LETTER IN YOUR ADS Looking for a local angle? Try this one. Invite a wellknown nurse to the opening of the picture and ask her to write you a letter telling what she thinks about its stirring drama. Then use it in your ads as an endorsement. The better known the nurse, the better the stunt. LETTER TO NURSES From the Nurses Registry in your city get a list of all of the registered nurses and send them the following letter: Dear Nurses Knowing that the noble work you do is all too frequently unappreciated by the general public, I wish to call your attention to the fact that "Registered Nurse”, with Bebe Daniels, Lyle Talbot and John Halliday, a picture which glorifies your profession, will be at the Strand for one week beginning Friday. Accordingly I respectfully invite you to see this picture. Very truly yours, 0 ance pMOneRLOr Strand Theatre Page Nine