San Quentin (Warner Bros.) (1937)

PAGE 7—‘‘SAN QUENTIN’’—EXPLOITATION EXPLOITATION STARTS HERE PUUEUUOUEQUOUOUUERUEGREDEOUOQECHEGOGHORE CRORE GEODEGEOGHOREDEORECEOUEGHOQECRDHOROTHOREPRODEQROQEGHOS2992° COUTPEQECUEGUOQUGUOQHOUOGHOQEGUOUEOROQEODEGHOGUGUOGHOROGUOQSONECHOUHGUOQUONOGHOQEOREQHOQOQHODOGHOQUONODHODOUEQHOQHOQOQHORNGHOOHOUEOUOQHOUE EXTRA! EXTRA! Surprint front pages of newspapers with bold block letters. Hook up with your inside ad or announcement. Copy might be: “Riot Rages in ‘San Quentin’ ’’ — (in smaller type) “for further particulars see ‘San Quentin,’ at the Strand.”’ AT POST Mount machine guns on top of marquee. Guns might be secured from army post, American Legion or National Guard unit. If possible erect runway around the inside of marquee — a blue uniformed guard patrols. Have giant flood-light focused on stunt at night. CALOX TIE-UP Calox is devoting time on their coast to coast broadcast over WEAF network to mention this picture. If the Calox program is carried on your local station, try to effect tie-in of your showing. PRISON MADE Novel lobby display could be arranged by using various articles manufactured in state prisons. Surround exhibit with leg-irons, handcuffs, etc., stills from. picture and ad copy. PLAY THESE VITAPHONE HITS “PORKY’S BUILDING” (Looney Tunes) Porky at his funniest in a fast-moving round of grand comedy entertainment! (7 minutes—No. 2811) ““NEWSBOYS NOCTURNE’’ (Broadway Brevity) An outstanding two-reel subject with LaneTree-Edwards, Tommy Rafferty, Evelyn Poe, Jean Travers, Bemis Twins and Jack Powell. (20 minutes—No. 2034) “PICTORIAL REVIEW No. 12” (Pictorial Revues) A load of human interest material including some shots of a child golfer, the manufacture of pianos, and Dean Cornwall, the artist. Narrated by Howard Claney. (10 minutes—No. 2412) “CUT OUT FOR LOVE” (Broadway Brevities) A swell all-around subject featuring Dorothy Dare and Donald Novis. (20 minutes—No. 2035) “DAVID MENDOZA” (Melody Master) One of the greatest name bands in the world with Lucille Manners, The Revelers, Robert Simmons, Miner and Root. (10 minutes—No. 2518) “SWEET SIOUX” (Merrie Melody, Tech.) “The Indians are coming.”’ A grand frontier frolic in gorgeous color! (7 minutes—No. 2213) O COVER THE TOWN CASH One glance at the cover of this FS | press book will convince you that Le IN it is just the thing for lobby, win1 dow and front display. Also as broadsides, tack cards or newspaper insert. Ample space provided for theatre imprint and playdates. Mat of entire page including heading, art and type available at special price—50c—Mat No. 501. Order from Campaign Plan Editor, 321 W. 44th Street, N. Y. C. LEST THESE CONVICT STUNTS ESCAPE YOU Dummy dressed as cop and another dressed as convict struggle on roof of building. Convict ‘‘throws’’ cop off building. As dummy falls it unfolds banner advertising picture and theatre. Be sure to notify local police of your intention or you may buck local ordinances. Have “guard” chase ‘‘convict’’ through streets. Sign on convict’s back reads: ‘‘I’d break jail any day to see ‘San Quentin’ at the Strand Theatre.’’ PRISON ATMOSPHERE IN LOBBY Arrange an exhibit of guns, handcuffs, chains, leg arms, and other mementoes to attract attention. Display tin tableware used in prison mess halls. Display straight jackets and convict uniforms. Dress attendant as guard with rifle in hand. Construct miniature cell in lobby. Inside place dummy in convict clothes seated on cot. At door place another dummy dressed as guard with keys in his hand. Sign over cell reads: “ "San Quentin’ is one picture which you won’t want to escape seeing.”’ Display photos of notorious criminals and place in your lobby. Also ‘‘wanted”’ posters of criminals at large. CIVIC ACTIVITIES Arrange a public debate on the parole system. Topic can be debated on radio between local lawyers and judges. The idea is also adaptable to newspaper use. Award prizes for best essays on the subject. Contact your local jail and arrange to have warden discuss various prison problems. This can be done from stage of theatre, through newspaper, or radio station. Be sure to contact lawyers, judges, and police officials. Get their reaction to picture and make blow-up of their comments for lobby display. SA TUNE-UP WITH SONG IN PICTURE “How Could You?’ recently selected as No. | on the “Hit Parade’ is the song hit featured in “San Quentin.’ Get your local music dealers to display this title page prominently in their windows and on counters. Furnish them with plenty of stills and poster material. Title pages are FREE in limited quantities, so we advise you to order them immediately from: SAM SERWER, R.C.A. BUILDING, 1250. SIXTH. “AVENUE, 3 ee oe OFFICIAL O.K. Get prominent wardens to comment on picture for publicity breaks. If possible have photos taken of warden looking at film or reading script. Any en ‘dorsements from_ prison officials should be welcomed as it adds to official atmosphere. ESCAPE ARTIST Plant an ‘“‘escape artist” in your lobby or on your stage in advance of your opening. Man gets out of chains, handcuffs, straightjackets, etc. Announce in all publicity stories. Invite critics, feature writers and photographers. RADIO SCRIPT Radio drama packed with thrills, melodrama and romance and touch of comedy is available at no cost. All the elements of the picture have been combined for a 15 minute program. Script is written for five principal players and a number of bit parts. . Three minutes allowed at start and end of program . for theatre and play date announcements. Free on request to: —Campaign Plan Editor. 321 W. 44th Sereet, No ¥..C TIE-UP STILLS These tie-up stills are available from Warner Bros. Campaign Plan Editor, 321 W. 44 St., N. Y. C., at special price of 75c, per set of nine. ANN SHERIDAN: Evening bracelet—AS. 30 Bathing suit, cape, and parasol AS. Pub. A33 PAT O’BRIEN: Wrist watch—PO. 108 Briar pipe—PO. 250 Formal evening attire—PO. 127 Golf attire—PO. Pub. A133 BARTON MacLANE: Lounging robe—-BM. Pub. A7 HUMPHREY BOGART: Checked jacket, white trousers, and sport shoes—-HB. Pub. X Fishing attire—-HB. Pub. A PUTECUOQUOGEOOUOGUCGEOGEOGUOUEECUOGHOUEGEODEOGEOG GUOUEOUUOGUOGUEGUEGUEGUOGUEGUOGUEGEOGSEQUOQUEQUEGUOGUOGUHGQEGUUGUEGUEGUUGDUEUUOUUGUUOUUCUUEGSECGGUEOQUOGUOQHEQUEQUUQUEQUSUNUGUHOREOQUOQHOGUOGUOGUEQUNGUNONUSUUOUUODNOGHOGUEQUOQUOGUEQUUOUNOUEOQUUG AND CONTINUES ON NEXT PAGES HUUUUOUUOODORUCUOUOUCUOUODECEORUUCUOGUUOUEQUCEOROEOUOGEOUOGEUECUORCUCSOGUGHOUEREORGUOUEUEGDORODORSSUEQORLGUGUCUOQUGUGUOUCUEGEOUGUCUEGEGUGUGUGOUGUOUOGUGHEUCDEEDGUGUOUEUEOUCUDOUGEOROGUOOOUEUCUHOUONTUOUCUOGUOUGUDUOUEGUUCUEGUOUCUEDUGUOUEUUGQEQUOUS