That Mans Here Again (Warner Bros.) (1937)

PAF E@®ITIAT FOR AND MORE SELLING SLANTS, TRY NUT GIVEAWAY FOR TIE-UP STUNT Hugh Herbert is a natural for the nut giveaway stunt. Your printer can put some ad copy on envelopes containing a few nuts; copy says ““That Man’s Here Again’ with a new bag of tricks — and nuttter than ever” etc. Of course, if there is a nut shop in town you tie up with it and enclose order blanks “for fresh nuts.” In the window of the nut shop you place stills of Herbert, with copy, introducing “the greatest nut of all” in “That Man's tietéeAgain at oa oR. Theatre. COMIC UNDERLINERS You can reach your laugh seekers by getting in a few small but effective underliners at the bottom of comic pages. If your local paper doesn’t run a whole page of comics you can place a line beneath a humor column or syndicated cartoon. Line reads something like this: “Jf you're the kind of person who's not afraid to laugh see ‘That Man’s Here eit 5, far) Semcme ren ote a Theatre.” STORE CO-OP AD IN MAT FORM The Secret's Out”’ our new line of SPORT COATS has just arrived “That Man’s Here Again’”’ — he’s that well-dressed fellow who every spring blossoms out in the latest Hugh Herbert who is featured in “That Man’s Here Again” coming to the in sport coats and sets nae ag the example for style conscious men-abouttown. He always gets satisfaction at our store. BERG’S MEN’S SHOP Collins St. Men’s stores on the lookout for a good gag co-op ad ought to go for this one in a big way. His enthusiasm will increase when you inform him that the above cut of Hugh Herbert is available in mat form. Order Mat No. 111—10c or Still No. HERB. 49—also 10c from Campaign Plan Editor, 321 W. 44th St., N.Y.C. LAUGHING MAN IN BIG STORE WINDOW In a conspicuous store window plant a man who is laughing long and loud. Get a pretty girl in a nurse’s uniform and a “doctor,” with instruments etc., to take care of the laugh victim. When the crowd has gathered they see a sign in the window, reading: “He saw Hugh Herbert in “That Man’s TA GID AAAI EO choca eS s Theatre and he can’t stop laughing.” OLD ROLE CONTEST Run a “That Man’s Here Again” contest by going back to Hugh Herbert’s old parts, each illustrated with stills. Offer ducats or other prizes to the fan who succeeds in identifying the greatest number of roles. Stills for the contest are available at the office of the Campaign Plan Editor, 321 West 44th St., N.Y.C. Set of 12 —$1. Emphasize the “That Man’s Here Again” title on the stills to bring back memories of Herbert’s old parts. SANTA’S BACK AGAIN For an attractive lobby stunt, stand a large cut-out of Santa Claus out in front. When the curious gather round they see a “That Man’s Here Again” sign across the figure along with a gag to the effect that it may be April in New York but its good cheer and Xmas time at the Strand. It would be better, still, if you could dress up a real live Santa to walk ad copy on his back passing out heralds from his bag at the same time to passers-by. USE LAFF STUNTS There are a good many laff stunts which may be easily adapted to your “That Man’s Here Again” campaign. There is the laugh meter, which records the laughs for passers-by to see. A contest for discovering the heartiest laugh always goes over with a howl. And the laugh graph can be revamped by tieing it up with the story, illustrated at the high spots with stills. Graph can also be animated by using colored lights and a laugh record hidden in the: rear. l4you can -get an empty gas cylinder, place it in lobby with sign: “For 90 minutes of laughter take laughing gas or see “That Man’s Here Again.” Page Four KIDS’ ENDORSEMENTS The kiddies will be sure to go for the whole show. If there is a Motion Picture Committee in town, invite them to see the picture and get them to endorse it as good clean fun for young and old. And special kiddie matinee, with favors, games, etc., ought to give you a swell Saturday afternoon crowd. Build up for your big kiddie matinee by having heralds passed out at the schools. Stress the favors and games and the kids will be sure to show up. YOUR VITAPHONE SHORTS “NATURE THE ARTIST’ (Color-Tour Adventures). A fascinating excursion into the land of magical flowers. (10 minutes—No. 2308) “MAIL AND FEMALE” (Broadway Brevities). Ken Murray and Oswald, the laugh riots of stage and radio, in a hilarious farce. (20 minutes—No. 2025) “PLAY STREET” (Broadway Brevities). Featuring Cherry and June Preisser, the dashing dollies of the follies, in a dash of tuneful merriment. (20 minutes—No. 2026) “PORKY’S ROMANCE” (Looney Tunes). Porky Pig in the crooniest, spooniest, looniest romance ever filmed. (7 minutes—No. “GHOST TO GHOST HOOKUPS” (Vitaphone Noveities). The Radio Ramblers in a series of clever imitations of the various stage and screen stars. (10 minutes—No. 2708) “VITAPHONE PICTORIAL NO. 8” (Vitaphone Pictorial Reviews). An interesting series on the arts of Hair-dressing, Bowling and Women’s Shoes. (10 minutes—No. 2408) 2808) BOOK STORE TIE-UPS An excellent method of tieing up with the book shops in town is to display loads of humorous books in the windows and on the counters. Get the shop to place Hugh Herbert stills at intervals between the books along with caption. Copy explains that the folks who enjoy good humor should read those books and see “That Man’s Here Again.” You can follow up on this plan by having your printer make up some stuffers which you place between the pages of the shop’s humorous books. USE LAFF STILLS A set of 5 laugh stills, showing screen fans in various states of facial and physical contortions, may be procured from the Campaign Plan Editor, 321 West 44th Street, N.Y.C. They went over big on the “Three Men on a Horse’ campaign, and they’re still good. Stills can be arranged in series about a card which explains that they are pictures of what happens to the audience when it sees “That Man’s Here Again.” Idea can be expanded by use of a laugh record, and is swell for ads. Stills cost 50c for set of five. The investment is a good one as you can use the stills in future comedy films.