The Crash (Warner Bros.) (1928)

f Simple But Effective Exploitation Ideas That Can Be Adapted to Fit Your Needs Newspaper Contest The story of “THE CRASH” affords a fine opportunity for a newspaper contest as to WHICH MAKES THE BETTER WIFE— THE MODERN FLAPPER TYPE OR THE OLD-FASHIONED GIRL? Arrange with one of your leading newspapers to conduct a contest on that subject, offering tickets for “The Crash” at your theatre as prizes, and also small cash prizes if you wish. Prize winning letters should: be printed in the paper from day to day. Letters should be limited to 100 or 150 words. Prepare copy for your newspaper along the following lines: THE FLAPPER—OR THE OLD FASHIONED MAID? Which makes the better wife and mother, the modern flapper type of girl or the old fashioned sort? There is coming to the BLANK THEATRE on _ (insert date) a wonderful feature picture, Milton Sills in “THE CRASH,” which raises this question very acutely. And to help settle it 5 GE ae (insert name of newspaper) invites its readers to write .their opinions on the subject in letters not to exceed 150 words each. Write from your own experience or from that of your friends or from your own observations of life in general. For the best letters received daily the (name of newspaper) will give prizes as fol lows (then outline your list of prizes). In “THE: CRASH,” ‘the latest First National success, and Milton Sills’ greatest personal triumph, this popular actor plays the role Starring MILTON SILLS What kind of an engineer are you? Car these four trains to stations without crz another engine. through to a station or stations you win game. follow through on the line. When you me. Jim Flannagan Feature Arrange with one of the news eee “= rs Next Week:’s Feature Told in a Puzzle UIE GOAGH Bank Winc i Arrange with a jo.2al banker for START Teaser Ads Good punchy teaser advertise A FIRST NATIONAL PICTURE Ca 2] ey. : a a y { ao Mmm i _ o rio Cut No. 9. Cut, 50c. Mat, 15c. ” , you drive go either way you choose in the direction the arrows shing into point. See if you can pick the right track and avoid If you can get three of ‘he trains “THE CRASH” which, by the way, is the title of This maze Milton Sills’ latest First National Picture which will Start on the track indicated with ;rrow and be shown next Monday, Tuesday and Wednesday at i) a switch the Blank Theatre. Toot! Toot! Let’s Go! How Best to Use This Puzzle Make a puzzle a weekly feature of your program. Readers will papers for the following. Write a|@ Window display’ ur \g the most | ments in your newspapers can be views on the subject are. There is no reason why you should not be one of the fortunate prize-winners. Toy Store Tie-Up Some of the most exciting sequences in Milton Sills’ latest picture, “THE CRASH,” depict a calamitous railroad wreck. Arrange with your leading toy store or department store for a special window display. Have them take two good sized toy trains and arrange them in the position of a head-on collision. One or both locomotives ~..should be overturned, and several] of the cars. Tiny dolls can be used to represent passengers, some thrown out on the tracks, others jammed in the cars. Then have a card painted with copy as follows: OUR TOYS Withstand All Sorts of Hard Usage and Are. Difficult to Wreck, but if You Want to See a Really Exciting Railroad Wreck Don’t Miss Milton Sills Be egeee bal “THE CRASH” At the Blank Theatre Most toy stores, of course, carry toy villages; railroad _ stations, trees, etc., so that a most effective window display can very easily be arranged. the resemblance. In addition you | ‘© your mailing list. can state that the name of the character portrayed by Sills in “THE CRASH,” his newest and biggest success is Flannigan, and if it should turn out that any one of the winners happens to be named Flannigan he will be given a season pass for your theatre in Chain Store Tie-Up Arrange with the your leading chain manager of of grocery stead of merely a pass for “THE | Stores to sell eggs and all other CRASH.” Street Bally An attention-drawing street ballyhoo would be to get the mos dilapidated, decrepit old automo breakable commodities in paper bags upon which is pi‘inted: . Don’t Drop This Package or You Will Have ian Awful Smash; But If You VVant:a Big Thrill, See Milton Sills in “THE CRASIH” At the Blank Thieatre Invited him to see the picture, and t the local store Mana;ger will be glad to arrange this for you; the bile you can find in town—even if cost of imprinting the bags will be it can’t make over four miles an very slight, and of cout:se the store hour. Broken head-lights, unpaintwould furnish the bags themselves. ed, mud-guards ripped off, etc., etc. As passengers have a girl and man dressed in rube costumes. On the rear of the car have a large placard reading: We .were in an awful crash, but it wasn’t half as exciting as {Di Hel: CR eAvss He which comes to Blank Theatre (add date) Girl Angle Milton Sills in his latest and greatest picture, “THI CRASH,” marries a _ burlesque _ soubrette. This gives you a legitimate opportunity to provide as a prologue to A variation of the same thing|the picture a song-and-dance by would be to have a man and a]/]some good musical comedy type of woman, or two men, with their|/singer, and with a chorus also, if heads completely swathed in ban-| you go in for that. Alsio, the ama dages, their arms in slings, as if|teur night sort of thing would fit in broken, streets on crutches. and hobbling along the|here splendidly, limiting your enPlacards on|trants to singing and diancing girls their backs. should carry the same|who are local amateurs, with suit copy as for the automobile. able prizes to the winmears. %, And on the fifth day insert the word “THE,” thus Watch for THE CRASH and add all other details of name of theatre, play-date, Milton Sills, ete. CATCHLINES A railroad story of thrills and suspense. The mountain man who married a show girl. The wrecking boss saves his own wife. A romance of the high mountain country. A fighting fool who wouldn’t be downed. The greatest railroad wreck ever shown on the screen. , A romance of the rails. Milton Sills and Thelma romance. Romance and thrills along the right-of-way. The open switch to the road of entertainment. The Entertainment Limited, with Milton Sills at the throttle. A mile-a-minute romance. _ of a railroad man who has charge attractive stills, 1 a printed : carry it into their homes. of a wrecking crew; he. falls in| Story whereby... the...newspaper |i. wd reading: wk" pSrrenged 8 follows: 1 Print it.on chean stock with play =< witl and marries a girl from| wishes to find out what man in FINANCIAL ASHES The first day, have copy rea, eae a fly-by-night burlesque troupe.|your city looks the most like MilDo Not. Enter Sf F PE: ee only— date announcement on the other Py 2 It id ia ise si ieee a ton Sills, popular star of “THE| ‘Those Who Save Regularly Watch for side and use as a throwaway. t e arises throu e fac a ia 5 : fe husband enc understand CRASH,” and that to that end they Start a Savings Account Here aS ee Sell the idea to your local newsthis thoroughly modern type of have arranged with you to give five Today—Then Go to See Milton The next day— paper of running one puzzle every young woman he has married. It|pairs of passes to the five men in pee Oks oe Watch for p would spoil your pleasure to out-| town who most resemble Milton At‘the Blank Ok ie CRIt! WES ie line all that happens in this ab-| q; oe : ees Offer free tickets to the first ten fate ‘ Sills. Ask all, readers who think | y ould al Lk: z 2 sorbing and thrilling picture; you ; OW COME ano AE eee oar eS The third day— : will have to see it for yourself to they look like this clever star to|ment with the banker to supply a Watch for or twenty winners. Offer free adgain the real answer to the prob-| send in their photographs before a | Pass ao . eed cheat CRA!! mission one day each week to each lem as it is worked out in “THE] specified date. The paper can pub|2°W @ePpositor opening an accoun : : CRASH.” But get into this conuk one or more foe of ile during the days that you play| The fourth day— child that brings the correct solutest today and write the editor of] _. s : “THE CRASH,” and in return he Watch for tion to the box-office accompanied (name of paper) just what your winners, together with a straight | should let you have tlie names and CRAS! os s still of Sills, to show how great is | addresses-of such persons to add : with parent or guardian. If you use the puzzle, be sure to print this answer. Everybody is anxious to see just how it is solved. Offer these puzzles to your local grocer or any other merchant that uses throwaways. Let them print one of the puzzles on the back of their handbills. Todd in a high-powered Page Seven